To thrive in ecommerce, it is important to understand your target audience inside and out. A tried and true way to better know your customer base is by creating consumer personas. Consumer personas (when done right) can help target your communications, marketing, and online experience toward specific customers. With personas, you can better connect with customers, increase conversions, and secure more growth opportunities.
In this guide, we provide a checklist for developing effective consumer personas that elevate your ecommerce business.