BigCommerce Enterprise offers strong B2B add-ons and multi-storefront tools. Miva goes further, combining deep native B2B capabilities, flexible storefront control, and powerful customization so you can design how your business sells today and in the future. Run advanced B2B and DTC on a single, highly customizable storefront without apps, workarounds, and technical debt.
Unlock More Revenue With the Future-Ready Ecommerce Platform
Unlimited customization
Native & deep
B2B functionality
Server-level performance control
Full checkout customization
Native Multi-Storefront
Predictable pricing
Open & direct integration
Proven for high SKU catalogs
Customization limited by Stencil framework
Add-ons and customization
needed for B2B
Standardized SaaS environment
API-based checkout customization only
Multi-Storefront requires multiple stores
Priced by revenue threshholds
Integration often requires middleware
Less flexible under complexity
Miva is designed for manufacturers, distributors, and brands whose ecommerce requirements have moved well beyond carts, coupons, and simple templates. With powerful native tools for B2B and DTC selling, advanced catalog and pricing control, and deep customization options, Miva lets you model your real business logic in the platform. Enjoy one flexible platform to handle complex catalogs, multiple customer types, and sophisticated workflows, all while maintaining fast, stable performance.
BigCommerce Enterprise (and its B2B Edition) is a capable SaaS platform that offers multi-storefront, headless capabilities, and a growing set of B2B tools, including buyer portals, quotes, and company accounts. However, many advanced scenarios, especially around deeply customized pricing, complex approval workflows, or heavy catalog complexity, still depend on custom integrations, app layers, or third-party services. As requirements become more specialized, merchants can find themselves balancing what the platform does natively with what they must patch in.
Miva gives merchants deeper flexibility to model complex business rules and workflows, with powerful native B2B capabilities that don't depend on add-ons. By offering greater control over data and integrations, Miva reduces long-term complexity and costs as your business scales.
Schedule a DemoAdvantage: Miva keeps more capability in the core platform, helping merchants control costs as complexity grows.
Advantage: For merchants with serious, high-complexity B2B or hybrid B2B/DTC needs, Miva provides a more holistic, deeply integrated B2B toolkit.
Advantage: Miva is ideal for teams that view ecommerce as a tightly integrated part of their overall tech stack, not just a "front-end" sales channel.
BigCommerce B2B Edition adds important B2B capabilities, but it still layers on top of a general-purpose SaaS platform. If your business needs deeply customized pricing, complex approvals, or very specialized workflows, Miva's more flexible core platform and native B2B tooling can be a better long-term foundation.
Yes. Miva supports complex multi-segment strategies–including B2B, DTC, and wholesale–within a single platform. Instead of managing many separate stores or bolting on features, you can tailor experiences by customer type, pricing rules, and catalog visibility from one place.
BigCommerce Enterprise offers competitive base pricing, but many advanced requirements are met through B2B Edition add-ons, apps, and custom integrations. Miva focuses on delivering more in the core platform, which helps reduce app dependency and lower long-term technical overhead.
Yes. Product data, customer records, and order history can be migrated and mapped into Miva. A structured migration plan helps preserve SEO equity, maintain customer accounts, and minimize downtime so your customers experience a seamless transition.
Not at all. Miva is built for growing mid-market and enterprise merchants, especially those with complex catalogs, B2B relationships, or multiple sales channels. If your current BigCommerce build feels increasingly constrained or app-heavy, Miva is often the better fit for where your business is headed.