Business ToolsCreative Brand Name Generator

Generate a catchy, marketable business name and get valuable branding insights for your target buyers and industry.

To generate a name, select the types of products you sell and who you want to target

_____ _____ Regenerate
Send me my brand name!
  • Share

Debra | Senior

Character is Groovy: Appealing to a Value-Driven Generation

As the oldest age group mentioned here, Baby Boomers (anyone born between 1946 and 1964) are often thought to connect with more traditional forms of marketing. But don't make the mistake of ignoring Boomers in your digital marketing strategy—the generation has higher spending averages for online shopping than any other age group.

Because Baby Boomers consider work-ethic and respect to be trademarks of their generation, they are more likely to spend their money on brands that are able to communicate proven qualities like heritage, legacy, prestige, and luxury in their branding.

With a combined net worth of $19 trillion, Boomer women have immense purchasing power. However, an overwhelming majority feel that their lifestyle isn't understood by advertisers. To connect with this demographic, speak to them on a personal level and focus your messaging on their priorities,like supporting woman-owned and environmentally responsible businesses.

For more on Baby Boomers, check out What You Don't Know About Baby Boomers' Ecommerce Habits.

Gary | Senior

Character is Groovy: Appealing to a Value-Driven Generation

As the oldest age group mentioned here, Baby Boomers (anyone born between 1946 and 1964) are often thought to connect with more traditional forms of marketing. But don't make the mistake of ignoring Boomers in your digital marketing strategy—the generation has higher spending averages for online shopping than any other age group.

Because Baby Boomers consider work-ethic and respect to be trademarks of their generation, they are more likely to spend their money on brands that are able to communicate proven qualities like heritage, legacy, prestige, and luxury in their branding.

Boomer men have been shown in surveys to be less likely to believe what marketers say about the products or services they sell. This means that companies will need shape their brand around real-life situations and communicate proven expertise and relevance to gain the trust and loyalty of this demographic.

For more on Baby Boomers, check out What You Don't Know About Baby Boomers' Ecommerce Habits.

Sarah | Middle-Aged Adult

Keepin' It Real: Appealing to a Pragmatic Generation

As the smallest age group (anyone born between 1965 and 1980), Gen Xers are often mistakenly overlooked by brands in their marketing strategy. However, they are a powerful shopping force with spending power that reaches $2.4 trillion.

Because the majority of Gen Xers provide financial support to their families and are busy with their time and money, they are more likely to purchase from brands who are able to communicate security, convenience, and quality. In addition, blending your modern brand with a nostalgia factor can resonate well with Xers, taking them back to the height of Saturday morning cartoons and entertaining TV ads.

Because many Gen X women play an important role in their families, this demographic drives the majority of household purchasing decisions. Female Gen Xers are focused on honest products, simplicity, and life milestones, and will look to companies who can offer those values while providing the most for the bang for their buck. Brands that are able to form a connection with this demographic's interests will find the most success.

Scott | Middle-Aged Adult

Keepin' It Real: Appealing to a Pragmatic Generation

As the smallest age group (anyone born between 1965 and 1980), Gen Xers are often mistakenly overlooked by brands in their marketing strategy. However, they are a powerful shopping force with spending power that reaches $2.4 trillion.

Because the majority of Gen Xers provide financial support to their families and are busy with their time and money, they are more likely to purchase from brands who are able to communicate security, convenience, and quality. In addition, blending your modern brand with a nostalgia factor can resonate well with Xers, taking them back to the height of Saturday morning cartoons and entertaining TV ads.

Many male Gen Xers express an interest in entrepreneurship. This independent spirit means that Gen X men will resonate with brands that can communicate values like power, stability, and hard work. Because brand loyalty is high among Gen X, it's important for companies to appeal to these ideals to stand out among these shoppers' go-to brands.

Skyler | Adult

Woke & Bespoke: Appealing to a Socially-Conscious Generation

Millennials (anyone born between 1981 and 1999) are probably the most talked-about age group in modern media. This generation is known for espousing social causes, prioritizing environmental responsibility, and achieving self-fulfillment. Their forward-thinking values have shaped the way ecommerce is done, making them an important economic force for merchants to consider for their online strategy.

Millennials are committed to brands that focus on character, quality, authenticity, and doing good for the world. To engage this demographic, companies will want to shape their brand around stories instead of mere products.

Poised to become the most financially independent women in history, millennial women are confident spenders who aren't afraid to put their purchasing power to use. As they continue to gain even more financial stability and seek to balance their work and personal lives, this generation will more likely give their loyalty to brands that communicate values like independence, power, success, and happiness.

For more on appealing to millennials, check out Marketing to Millennials: 5 Ways Ecommerce Companies Can Kill It.

Taylor | Adult

Woke & Bespoke: Appealing to a Socially-Conscious Generation

Millennials (anyone born between 1981 and 1999) are probably the most talked-about age group in modern media. This generation is known for espousing social causes, prioritizing environmental responsibility, and achieving self-fulfillment. Their forward-thinking values have shaped the way ecommerce is done, making them an important economic force for merchants to consider for their online strategy.

Millennials are committed to brands that focus on character, quality, authenticity, and doing good for the world. To engage this demographic, companies will want to shape their brand around stories instead of mere products.

Millennial men are self-educated digital natives. They have access to a breadth of information online and are more likely than millennial women to conduct careful research and use social media to help with purchasing decisions. Rather than focusing on just your products, consider delivering insights, incorporating aspirational values, and communicating the experience that these shoppers will have with your products in order resonate with these savvy shoppers.

For more on appealing to millennials, check out Marketing to Millennials: 5 Ways Ecommerce Companies Can Kill It.

Angel | Young Adult

Oof, Go Social: Appealing to a Mobile Generation

Generation Z (anyone born between 1996 and the mid-2000s) are true digital natives. Known for living on social media and splitting their attention between multiple screens, this generation places great emphasis on first impressions.

For your brand to succeed, this means capturing Generation Z's attention fast with authentic branding and real people in your marketing. Communicating values, fulfilling the generation's need for social validation, and using non-traditional marketing will provide businesses with the most value.

Gen Z women expect brands to be committed to strong values and consider a brand's ethics as part of their buying decisions. Sixty-five percent of Gen Z women want brands to take a social stance, while 72 percent prefer to purchase from sustainable brands. Aligning your core messaging with important social values will help your brand stand out to this demographic.

Kai | Young Adult

Oof, Go Social: Appealing to a Mobile Generation

Generation Z (anyone born between 1996 and the mid-2000s) are true digital natives. Known for living on social media and splitting their attention between multiple screens, this generation places great emphasis on first impressions.

For your brand to succeed, this means capturing Generation Z's attention fast with authentic branding and real people in your marketing. Communicating values, fulfilling the generation's need for social validation, and using non-traditional marketing will provide businesses with the most value.

In addition to valuing authenticity as consumers, Gen Z men connect well with offbeat humor, especially from online influencers. This means that brands that can communicate a sense of originality, quirkiness, and individuality in their marketing will find the most the success in appealing to this demographic.

Auto & Aftermarket Parts

An increase in aging vehicles offers brands the opportunity to appeal to owners looking to upgrade their vehicles. When searching for specialty parts, auto shoppers use a number of qualities to evaluate their purchase, allowing brands to communicate their expertise and convey their unique selling point. Consider building your name around qualities that drivers look for in their vehicles, whether that's luxury, power, speed, selection, or performance. Conduct research on your competitors to determine how you can stand out from them.

Fashion & Beauty

In the fashion and beauty markets, the ability to generate excitement on social media can be key to a company's success. Consider building your brand name around terms that motivate your target buyers and evoke their specific style and interests. The more you can connect with your ideal customers, the more you'll be able to position your brand as a source of style inspiration and gain traction on social.

Home Goods & Decor

As today's buyers increasingly seek out engaging showroom experiences and gather their home decor ideas from social media, consider building your brand name around words that convey the look and feel of your products or terms that illustrate the lifestyle of your target decorator. The more visual and tactile your name can be, the more you can appeal to your buyers' personal preferences.

Electronics & Technology

In the crowded consumer electronics industry, shoppers are highly influenced by price and the product features that they are looking for. Consider building your brand name with terms that attract the attention of your target buyer, from the tech-savvy junkie to the casual every-other-year tech upgrader. Concrete terms that communicate your quality, expertise, affordability or innovation can provide a compelling value message to your ideal customers.

Food & Beverage

An increase in the sale of online packaged foods and sustainable food products means that today's buyers gravitate towards convenience, transparency, and wholesome brand values. Consider building your name around concrete terms that reflect a specific diet or incorporate words that evoke a certain "lifestyle" to appeal to the culinary interests of the newbie vegan, the organic food hunter, and the veteran cook-from-home chef.

Health & Wellness

In recent years, the wellness industry has expanded to include diverse offerings like dietary supplements, skincare, essential oils, and even CBD-infused products. To connect with these shoppers, consider building your brand name around the benefits that your products offer or with descriptive terms that illustrate the term of feeling you want buyers to experience, whether it's confidence, youth, or overall well-being.

Hobby & Supply

The hobby industry incorporates a wide range of interests and activities, from arts and crafts to children's toys and board games. Shoppers in this market are mostly driven by price, but they have also taken brands into evaluation when purchasing. Consider building your name with powerful terms that resonate with hobbyists, like creativity, quality, makers, selections, and the "next best thing". This can provide a compelling value message to your ideal buyers.

Industrial Supply

Buyers consider a number of qualities when shopping for industrial supplies, giving brands an opportunity to communicate their unique selling point. Consider building your name with terms that convey the distinguishing factor of your products, whether it's your manufacturing prestige, the performance of your parts, or the breadth of items you offer. As customers shift to research supplies on their own, they are likely to respond to trust, excellence, and experience.

Jewelry & Accessories

Founder names and country-specific words have long been associated with luxury–an important trait in this market. As the sales of branded jewelry continues to grow, consider building your name around descriptive words that evoke quality, craftsmanship, and innovation and terms that communicate your brand's personality.

Petcare

The emergence of new pet-themed products and the growing Millennial population of dog owners offers brands the opportunity to capitalize on the trendy "pet parenting" movement. Consider naming your brand with terms that humanize the pet (treating them as part of a family) and select words that evoke trust, safety, purity, health, and "premium quality" to appeal to owners ready to splurge for their beloved pets.

Software & Services

Software is a fast-moving industry characterized by constant change and innovation. There is a software solution for just about everything these days and potential buyers are inundated with options. When choosing a name for your software brand, consider words that clearly describe the services and tasks your software will accomplish.

Sports & Recreation

An explosion of interest in alternative exercise methods like CrossFit and yoga offers brands in the sporting goods industry the opportunity to capitalize on the personal, aspirational nature of sports and fitness. Consider building your brand name with powerful terms that evoke the ideals of the eager fitness junkie, the dedicated gym-goer, and the formidable team player.

Gifts

The rising popularity of product customization offers brands the opportunity to capitalize on the very personal nature of gifting. While any item can be given as a gifted, the "perfect gift" is a thoughtful purchase especially made for the recipient's interests. Consider building your brand name around the unique direction of the products (for example, Uncommon Goods) and illustrate why buying from your brand will make your buyer the "best" gift giver.

Give Your Brand a Voice

More than just a slogan or logo, your brand name defines what you stand for, generates buzz, and establishes your position in your industry. The most effective names are meaningful, memorable, accessible, visual, adaptable, and protectable by copyright. We designed this tool to offer insights into shaping your brand identity and help you come up with potential names that will delight and intrigue your target audience.

This website uses cookies to identify visitors, track visitors to our website, store login session information and to remember your user preferences. By continuing to use this site you agree to our use of cookies. Learn More.

This website uses cookies. By continuing to use this site you agree to our use of cookies. Learn More.

Accept

Have your business name emailed to you!

Copyright © 1997 – 2020 Miva®, Miva Merchant®, MivaPay®, MivaCon® Miva, Inc. All Rights Reserved.