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The Ecommerce Platform for Auto Parts Sellers

Miva is an ecommerce platform built for automotive aftermarket parts sellers, parts manufacturers, and distributors. It combines Year/Make/Model fitment search, bulk fitment data import, B2B and DTC selling, and ERP integration on one platform, with no code required to manage it.

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Trailmark Parts product page for a 40 in. off-road LED light bar confirming the part fits the shopper's vehicle, with cards for saved vehicles, inventory status, and daily orders.
  • Xtreme Diesel Performance logo
  • JBUGS Logos
  • Lingenfelter logo.
  • JCR Offroad logo.
  • Sinister Diesel logo.
  • Buckstop logo.
  • Pacbrake Logos
  • Wild Horses logo.
  • Wingstuff Logos

Built for Every Part of the Aftermarket

Storefront with a checkmark badge

Aftermarket Parts Retailers

Sell large catalogs to DIY and enthusiast buyers with Year/Make/Model search, a multi-vehicle garage, and fast checkout.

Shield and wrench icon

Parts Manufacturers and Brands

Sell direct to consumers and to dealers from one site, with dealer pricing, account-based catalogs, and bulk ordering.

Clipboard with a checkmark

Distributors and Warehouse Distributors

Handle large catalogs, customer-specific pricing, and ERP-connected ordering for shops, jobbers, and resellers.

Fitment Search Buyers Trust

Wrong-part orders cost you twice: once in the return, and again in the lost customer. Miva stores fitment as structured data, so buyers find parts that fit their vehicle.

  • Year/Make/Model/Submodel search across large catalogs
  • My Garage, so buyers save multiple vehicles and shop by vehicle
  • Bulk import of Year/Make/Model fitment data
  • Fitment attributes available in the Miva JSON API
  • Year/Make/Model dropdowns that narrow search results to parts that fit
Trailmark Parts search results for brake pads filtered to a 2021 Pickup 4WD, with year, make, and model fitment filters and a 'Fits' badge on each product.

Sell B2B and DTC From One Site

Many parts brands sell to enthusiasts online and to dealers and shops at the same time. Miva runs both on one platform.

  • Dealer and account-based pricing, set per customer or price group
  • Account-based catalogs, so each buyer sees their approved parts
  • Quick order forms, CSV order upload, and reordering for shops that buy often
  • Online quotes and payment terms for wholesale accounts
  • Retail shoppers see standard pricing and checkout
Trailmark Parts dealer quick order form with part numbers, quantities, CSV upload, PO number field, and Net 30 terms, with retail and wholesale storefronts both live on one site.

Search and Merchandising for Large Catalogs

Auto parts catalogs are big and change often. Miva handles unlimited product variations, dependent SKUs, and bundles, and Vexture AI features help buyers find the right part faster with relevant search results and product recommendations.

Explore Vexture Trailmark Parts search bar suggesting brake pads, rotors, calipers, and lines as the shopper types 'brake,' with merchandising rule toggles and a search query metrics panel.

Your Systems, In Sync

Miva Connect links your store with ERP, OMS, WMS, accounting, and shipping systems, so inventory, pricing, and orders stay current. Miva also works with automotive technology partners, including SureDone for marketplace selling, Spark Shipping for dropship and supplier automation, and Search Auto for automotive marketing and web development.

Discover MivaConnect
Orders dashboard showing 128 orders today, 128 synced, and 0 errors, with each order marked synced to ERP and a diagram of data flowing between store, ERP, and warehouse.

Sell Across Brands and Markets with MultiStorefront

Run separate storefronts for different brands, dealer programs, or regions from one Miva admin, with shared catalog and order management.

Learn about MultiStorefront
Admin storefront list showing Trailmark Parts (USD), Trailmark Parts Canada (CAD), and Highline Performance (USD), all live and sharing products, inventory, and customers.

What to Look for in an Auto Parts Ecommerce Platform

Use this checklist when you compare platforms. Miva includes all of it.

Auto Parts Ecommerce FAQ

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What is the best ecommerce platform for auto parts?

The best ecommerce platform for auto parts supports Year/Make/Model fitment search, bulk fitment data import, large catalogs, and both B2B and DTC selling. Miva is built for automotive aftermarket sellers, with native fitment tools, a multi-vehicle garage, dealer pricing, and ERP integration through Miva Connect.

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Which ecommerce platforms should an automotive aftermarket parts seller evaluate?

Automotive aftermarket parts sellers should evaluate platforms on fitment search, fitment data import, catalog size limits, B2B dealer pricing, and ERP integration. Miva is purpose-built for these needs and is used by aftermarket brands such as Xtreme Diesel Performance, JBUGS, and Lingenfelter.

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Can I import fitment data into Miva?

Yes. Miva stores Year/Make/Model fitment as structured product data using combination facets, which you can import in bulk and assign to each product. Buyers can search by Year/Make/Model/Submodel, and fitment data is also available through the Miva JSON API.

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How does Miva handle Year/Make/Model search?

Miva offers Year/Make/Model/Submodel search and a My Garage feature, so buyers can save one or more vehicles and see only parts that fit. Year/Make/Model dropdowns narrow search results to parts that fit.

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Can Miva handle B2B sales to dealers and shops?

Yes. Miva supports dealer and customer-specific pricing, account-based catalogs, quick order forms, CSV order upload, online quotes, and payment terms. Parts brands can sell to dealers and to consumers from the same site.

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What integrations does Miva offer for auto parts sellers?

Miva Connect links Miva with ERP, OMS, WMS, accounting, and shipping systems. Miva also works with automotive partners for marketplace selling, dropship automation, and fitment search.

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Is Miva a good fit for large auto parts catalogs?

Yes. Miva supports unlimited product variations, dependent SKUs, and bundles, and it is used by automotive sellers with large, complex catalogs.

Join the Leaders in Automotive Aftermarket Ecommerce

You know parts. We know how to sell them online.

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