Blue blurry circular shape used as a background image.

Miva vs OroCommerce Native B2B Commerce Without the Heavy Build

OroCommerce is built for B2B and gives developers deep control. Miva gives manufacturers and distributors native B2B features on a fully managed platform, with B2B and DTC on one site and no servers to run.

Unlock More Revenue with the Future-Ready Ecommerce Platform

Trusted by Manufacturers, Distributors, and Brands

  • Rally House logo
  • Decorative Films logo
  • Borsheims logo
  • Xtreme Diesel Performance logo
  • JBUGS Logo
  • Arcona Logo
  • Pacbrake Logo
  • Enwild Logo
  • Wingstuff Logo
  • Ironmaster Logo
  • Neighbors Coffe Logo
  • Global Rose Logo
  • Heartland Logo
  • Lafco New York Logo
  • Mignon Faget Logo
  • Prairie Moon Logo
  • Miscela D'oro Logo
  • Mr. Takeout Bags Logo

Looking for an OroCommerce Alternative?

Miva is an OroCommerce alternative for manufacturers and distributors that want native B2B features on a fully managed platform. Customer-specific pricing, quoting, account-based catalogs, bulk ordering, and ERP integration are built in, so you get B2B depth without a long custom build or servers to manage.

What B2B Teams Get with Miva:

  • Fully managed SaaS. Miva handles hosting, security, and updates.
  • Customer-specific pricing. Price groups, tiered and volume pricing, set per customer or group.
  • Quotes and terms. Buyers request quotes, and you set payment terms by account.
  • Fast repeat ordering. Quick order forms, grid ordering, CSV order upload, and automatic reordering.
  • ERP integration. Miva Connect and the JSON API sync pricing, inventory, and orders.
  • B2B and DTC on one site. Wholesale and retail buyers each get their own pricing and catalog.
  • No-code store management. Page Builder lets marketing and merchandising teams update the site without developers.
Northfield Supply wholesale storefront with search by part or SKU, a Quick Order link, dealer login, and categories for valves, fittings, pumps, hoses, and tools.

When OroCommerce is a Good Fit

OroCommerce is a strong choice for large B2B organizations with in-house or agency developers, complex multi-organization structures, punchout and eProcurement connections such as SAP Ariba, or a need to host on-premises. It has a free Community Edition and a paid Enterprise Edition, is built on PHP and Symfony, and includes a CRM at no extra cost. Oro says its average implementation takes about six months, and reviewers often mention a steep learning curve.

How do Features Differ Between Miva and OroCommerce?

  •  
  • Hosting
  • Pricing Model
  • B2B Features
  • B2B and DTC
  • Store Management
  • Time to Launch
  • Integrations
  • Support
  • OroCommerce
  • OroCloud, private cloud, or on-premises. Self-hosting means managing your own infrastructure
  • Single license priced by GMV bands and admin users. Hosting priced separately
  • Price lists, corporate accounts, RFQs and quotes, workflow engine, built-in CRM
  • Supports B2B and B2C orders. Positioned as a B2B platform
  • Deep customization typically needs PHP and Symfony developers
  • About six months on average, per Oro
  • APIs plus punchout and eProcurement, including SAP Ariba
  • Enterprise: 24/7 ticketing support. Community: docs, Slack, and forums
  • Miva
  • Fully managed SaaS. Miva handles hosting, security, and updates
  • Predictable platform pricing with hosting included
  • Price groups, account-based catalogs, quoting, payment terms, quick order
  • B2B and DTC on one site, with separate pricing and catalogs
  • No-code Page Builder and admin tools for business teams
  • 2 Months
  • Miva Connect and JSON API for ERP, CRM, and OMS
  • U.S.-based expert support

Miva: Native B2B and DTC on a Managed Platform

Miva is built for manufacturers, distributors, and brands with complex catalogs and pricing. B2B features are in the core platform, B2B and DTC run on one site, and Miva manages hosting, security, and updates, so your team focuses on selling.

Northfield Supply product page for a 1 in. brass ball valve with tiered dealer pricing ($24.50 for 1 to 9, $21.75 for 10 to 49, $19.20 for 50+), a Request Quote button, and a quick order form by SKU.

OroCommerce: B2B Depth with a Heavier Build

OroCommerce is an open-source B2B platform with price lists, quotes, a workflow engine, and a built-in CRM. It fits large organizations with development resources. Oro says the average implementation takes about six months, and self-hosted deployments need their own infrastructure team.

2 developers in an office review a system architecture diagram drawn on a glass wall, with code open on laptops in the foreground.

Where Miva Wins

For businesses that need true flexibility, sophisticated B2B features, and tight control over data and experience, Miva offers more power in the core platform and a more sustainable path to scale.

Schedule a Demo

Total Cost of Ownership

Miva

  • Hosting, security, updates, and core B2B features are included, and business teams manage the store without developers

OroCommerce

  • License pricing by GMV band, plus hosting, development, and ongoing maintenance

Advantage: Miva keeps more of the cost in one predictable platform fee.

Speed to Launch and Ease of Use

Miva

  • No-code Page Builder and admin tools, with Miva's team and partners handling setup and migration

OroCommerce

  • Oro says the average implementation takes about six months, and deep customization needs PHP and Symfony skills

Advantage: Miva gets B2B teams live and making changes faster.

B2B and DTC Together

Miva

  • Wholesale and retail on the same site, with separate pricing, catalogs, and checkout rules

OroCommerce

  • Supports B2C orders, with its product and positioning centered on B2B

Advantage: Miva suits manufacturers selling both wholesale and direct.

One Platform: Adaptable
to Maximize Revenue

See Success Stories

57%
Revenue Lift

B2C Retail

Read Case Study

84%
Avg. Order Value Increase

Industrial DTC

Read Case Study

32%
Avg. Order Value Increase

B2B Automotive

Read Case Study

Got questions?
We've got answers

Explore Platform
+

What is a good alternative to OroCommerce?

Miva is an OroCommerce alternative for manufacturers and distributors that want native B2B features on a fully managed platform. Customer-specific pricing, quoting, account-based catalogs, bulk ordering, and ERP integration are built in, and B2B and DTC run on the same site without servers to manage.

+

Is Miva easier to run than OroCommerce?

Yes, for most teams. Miva is fully managed SaaS with no-code Page Builder and admin tools, so marketing and merchandising teams can manage the store without developers. OroCommerce is built on PHP and Symfony, and deep customization typically needs developers.

+

Does Miva support B2B quoting and customer-specific pricing like OroCommerce?

Yes. Miva includes price groups, customer-specific and tiered pricing, account-based catalogs, online quotes, payment terms, quick order forms, and CSV order upload.

+

How does OroCommerce pricing compare to Miva?

OroCommerce sells a single license priced by GMV bands and admin users, with hosting priced separately for OroCloud, private cloud, or on-premises. Miva is fully managed, with hosting, security, and updates included in platform pricing.

+

Can Miva handle both B2B and DTC on one site?

Yes. Miva runs wholesale and retail on the same site, with separate pricing, catalogs, and checkout rules for each buyer type. OroCommerce also supports B2C orders, and its focus is B2B.

+

Can I migrate from OroCommerce to Miva?

Yes. Miva and its migration partners move products, customers, pricing, and order history, and set up redirects to protect search rankings.

See How Miva Compares for Your Business

Talk with a Miva expert about your catalog, pricing rules, and integrations.

Schedule a Demo
Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies