Miva is a firearms-friendly ecommerce platform for gun retailers, FFL dealers, manufacturers, and distributors. Sell firearms, ammunition, parts, and outdoor gear online with FFL checkout through Master FFL, state shipping rules, firearms-friendly payments, and B2B dealer pricing on one platform.
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Many mainstream platforms and payment providers restrict firearm sales. PayPal and Square prohibit firearm transactions, Stripe restricts them, and Shopify's Shop channel prohibits weapons, ammunition, and related accessories. Miva supports firearms sellers, so you can build your business without worrying that your store or payments will be shut off.
Sell firearms, ammo, and gear online with FFL transfers at checkout through Master FFL, state shipping rules, and a catalog that handles calibers, finishes, and configurations.
Sell direct to consumers and to dealers from one site, with dealer pricing, account-based catalogs, and bulk ordering.
Handle large catalogs, customer-specific pricing, and ERP-connected ordering for dealers, ranges, and resellers.
Firearm orders follow different rules than ammo, accessories, or apparel. Miva lets you set those rules by product, customer, and location.
Most mainstream processors won't handle firearm transactions. Miva works with payment and financing providers built for the firearms industry.
Firearms and accessory manufacturers often sell to dealers, ranges, and distributors while also selling direct. Miva runs both on one platform.
Firearms catalogs are complex, with calibers, barrel lengths, finishes, and serialized inventory. Miva handles unlimited product variations and bundles, and Vexture AI search helps buyers find the right product faster. Miva Connect links your store with ERP, CRM, shipping, and accounting systems.
Many Miva firearms merchants also sell ammunition, optics, hunting apparel, archery, and outdoor gear. Each product can have its own shipping, pricing, and availability rules on the same store.
Ray O'Herron supplies police, fire, and EMS departments, including firearms and restricted products sold through secure, restricted-access portals on Miva.
We've gone from a simple website that used to generate minimal orders, to a true ecommerce store that is now one of our main drivers of business growth.
Chris O'Herron |




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Use this checklist when you compare platforms.
The best ecommerce platform for a firearms retailer allows firearm sales, works with firearms-friendly payment processors, supports FFL transfers through Master FFL, state shipping restrictions, and age verification, and handles large catalogs. Miva is used by firearms retailers and manufacturers such as Benelli, Franchi, and Midwest Gun Works, and supports B2B dealer sales and DTC sales from one site.
Yes. Miva supports firearms retailers, manufacturers, and dealers selling firearms, ammunition, parts, and accessories online, subject to federal, state, and local law.
Miva works with firearms-friendly payment and financing providers, including Credova, and with Authorize.Net when it is paired with a firearms-friendly merchant account. Mainstream processors such as PayPal, Stripe, and Square prohibit firearm transactions.
Firearms retailers on Miva can add FFL dealer selection to checkout through Miva's partner Master FFL. Buyers choose a local FFL dealer for firearm orders, while ammunition, accessories, and gear ship directly to the buyer.
Yes. Miva shipping rules can restrict shipping methods by state, country, and zip code and exclude P.O. boxes, and availability groups control which customers can see and buy restricted products.
Yes. Manufacturers can sell to dealers and distributors with account-based pricing and catalogs, quick order forms, and quotes, and sell to consumers on the same site.
Yes. Miva stores can sell firearms alongside ammunition, optics, apparel, hunting gear, and accessories, each with its own shipping, pricing, and availability rules.