Blue blurry circular shape used as a background image.

The Firearms Ecommerce Platform for Retailers and Manufacturers

Miva is a firearms-friendly ecommerce platform for gun retailers, FFL dealers, manufacturers, and distributors. Sell firearms, ammunition, parts, and outdoor gear online with FFL checkout through Master FFL, state shipping rules, firearms-friendly payments, and B2B dealer pricing on one platform.

Get Pricing
Outdoor storefront for Ridgewater Outfitters with an FFL dealer selector, age verification badge, pay-over-time installments, and products including a shotgun, shotshells, a rifle scope, a jacket, and boots.
  • Benelli logo.
  • Midwest Gun Works logo.
  • Boss Shotshells logo.
  • Franchi logo.
  • Uberti logo.
  • Samson logo.

A Platform That Lets You Sell What You Sell

Many mainstream platforms and payment providers restrict firearm sales. PayPal and Square prohibit firearm transactions, Stripe restricts them, and Shopify's Shop channel prohibits weapons, ammunition, and related accessories. Miva supports firearms sellers, so you can build your business without worrying that your store or payments will be shut off.

Storefront with a checkmark badge

Firearm Sales Allowed

Sell firearms, ammunition, parts, and accessories, subject to federal, state, and local law.

Payment card with a security shield and rifle, representing secure firearm payment processing

Firearms-Friendly Payments

Credova financing and payments through Miva's partner Credova, and Authorize.Net with a firearms-friendly merchant account.

Clipboard with a checkmark

Built for Compliance

FFL dealer selection at checkout through Master FFL, shipping rules by state and zip code, P.O. box exclusion, and restricted product access.

Built for Firearms Retailers, Manufacturers, and Distributors

Firearms Retailers and FFL Dealers

Sell firearms, ammo, and gear online with FFL transfers at checkout through Master FFL, state shipping rules, and a catalog that handles calibers, finishes, and configurations.

Firearms Manufacturers and Brands

Sell direct to consumers and to dealers from one site, with dealer pricing, account-based catalogs, and bulk ordering.

Distributors and Accessory Sellers

Handle large catalogs, customer-specific pricing, and ERP-connected ordering for dealers, ranges, and resellers.

Checkout and Compliance Tools for Firearms

Firearm orders follow different rules than ammo, accessories, or apparel. Miva lets you set those rules by product, customer, and location.

  • Shipping rules by state, country, and zip code, with P.O. box exclusion
  • Availability groups, so restricted products are visible only to approved customers such as dealers or agencies
  • Full checkout customization for firearms-specific steps and notices
Tablet on a pickup tailgate in a pine forest showing a store locator map, next to a thermos and leather gloves.

Firearms-Friendly Payments and Financing

Most mainstream processors won't handle firearm transactions. Miva works with payment and financing providers built for the firearms industry.

  • Credova: financing and payment processing for firearms and gear
  • Authorize.Net: payment gateway support when paired with a firearms-friendly merchant account
Hand holding a phone at a campsite showing a Pay in 4 checkout option.
Purple blurry circular shape used as a background image.

Sell to Dealers and Consumers From One Site

Firearms and accessory manufacturers often sell to dealers, ranges, and distributors while also selling direct. Miva runs both on one platform.

  • Dealer and account-based pricing, set per customer or price group
  • Account-based catalogs, so dealers see their approved products and pricing
  • Quick order forms, CSV order upload, and reordering for dealers who buy often
  • Online quotes and payment terms for wholesale accounts
  • MultiStorefront to run separate brand, dealer, or regional sites from one admin
Store owner using a laptop at the counter of a wood-paneled outdoor gear shop.
Blue blurry circular shape used as a background image.

Catalogs and Inventory Built for Firearms and Gear

Firearms catalogs are complex, with calibers, barrel lengths, finishes, and serialized inventory. Miva handles unlimited product variations and bundles, and Vexture AI search helps buyers find the right product faster. Miva Connect links your store with ERP, CRM, shipping, and accounting systems.

Rifle scope, map, compass, knife, gloves, ear protection, and ammunition laid out on a wooden table.

More Than Firearms

Many Miva firearms merchants also sell ammunition, optics, hunting apparel, archery, and outdoor gear. Each product can have its own shipping, pricing, and availability rules on the same store.

Hunting dog sitting at the edge of a marsh under a pink sky, with duck decoys on the water.

Trusted by Firearms and Outdoor Brands

Ray O'Herron supplies police, fire, and EMS departments, including firearms and restricted products sold through secure, restricted-access portals on Miva.

”

We've gone from a simple website that used to generate minimal orders, to a true ecommerce store that is now one of our main drivers of business growth.

Chris O'Herron |
Owner
  • Ray O'Herron logo.
  • Benelli logo.
  • Franchi logo.
  • Midwest Gun Works logo.
  • Boss Shotshells logo.
  • Samson logo.
G2 Crowd logo.

#1
Rated the top platform for customer support on G2.

Capterra logo. 5Purple icon of a star.

Consistently top-rated by users on Capterra

“We chose Miva because they were able to meet the needs of a B2B company when none of the other platforms really could.”

B2B storefront interface showing a volume pricing table for tires, a past order with an air filter and brake pads, and a quick order panel with quantity controls

What to Look for in a Firearms Ecommerce Platform

Use this checklist when you compare platforms.

Firearms Ecommerce FAQ

+

What is the best ecommerce platform for a firearms retailer?

The best ecommerce platform for a firearms retailer allows firearm sales, works with firearms-friendly payment processors, supports FFL transfers through Master FFL, state shipping restrictions, and age verification, and handles large catalogs. Miva is used by firearms retailers and manufacturers such as Benelli, Franchi, and Midwest Gun Works, and supports B2B dealer sales and DTC sales from one site.

+

Does Miva allow firearm sales?

Yes. Miva supports firearms retailers, manufacturers, and dealers selling firearms, ammunition, parts, and accessories online, subject to federal, state, and local law.

+

What payment options work for firearms on Miva?

Miva works with firearms-friendly payment and financing providers, including Credova, and with Authorize.Net when it is paired with a firearms-friendly merchant account. Mainstream processors such as PayPal, Stripe, and Square prohibit firearm transactions.

+

How does Miva handle FFL transfers?

Firearms retailers on Miva can add FFL dealer selection to checkout through Miva's partner Master FFL. Buyers choose a local FFL dealer for firearm orders, while ammunition, accessories, and gear ship directly to the buyer.

+

Can Miva restrict shipping by state?

Yes. Miva shipping rules can restrict shipping methods by state, country, and zip code and exclude P.O. boxes, and availability groups control which customers can see and buy restricted products.

+

Can firearms manufacturers sell to dealers on Miva?

Yes. Manufacturers can sell to dealers and distributors with account-based pricing and catalogs, quick order forms, and quotes, and sell to consumers on the same site.

+

Can I sell hunting, outdoor, and shooting accessories on the same Miva store?

Yes. Miva stores can sell firearms alongside ammunition, optics, apparel, hunting gear, and accessories, each with its own shipping, pricing, and availability rules.

Build Your Firearms Business On a Platform That Supports It

Talk with a Miva expert about selling firearms, ammo, and outdoor gear online.

Get Pricing
Copyright © 1997 – 2026 Miva®, Miva Merchant®, MivaPay®, Camp Miva®, Miva Connect®, Vexture®, Miva, Inc. All Rights Reserved. Terms & Policies